<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Swanswater — Insights</title><description>Field notes on systems, AI and growth from Swanswater, a Stirling consultancy, including Stirling Networks built in the open.</description><link>https://swanswater.com/</link><language>en-gb</language><copyright>© 2026 Swanswater Ltd</copyright><item><title>Free AI help for Scottish businesses: a plain-English guide</title><link>https://swanswater.com/insights/free-ai-help-scottish-businesses/</link><guid isPermaLink="true">https://swanswater.com/insights/free-ai-help-scottish-businesses/</guid><description>The Scottish Government is funding free AI training, consultancy and grants for SMEs until March 2027. Most business owners have never heard of it. Here is what is on offer and how to get it.</description><pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate><category>Guides</category></item><item><title>Starbucks Is Building Its Own Software With AI. Your Business Can Too — Here&apos;s How to Do It Safely</title><link>https://swanswater.com/insights/build-your-own-business-software-ai/</link><guid isPermaLink="true">https://swanswater.com/insights/build-your-own-business-software-ai/</guid><description>Starbucks is replacing Microsoft and IBM systems with AI-built in-house tools to cut a $400m software bill. Startups are ditching Salesforce for custom CRMs. The build-vs-buy shift is real — and it&apos;s exactly what we do for businesses in Stirling and Central Scotland.</description><pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate><category>AI Integration</category></item><item><title>Introducing Stirling Networks</title><link>https://swanswater.com/insights/introducing-stirling-networks/</link><guid isPermaLink="true">https://swanswater.com/insights/introducing-stirling-networks/</guid><description>We&apos;re launching Stirling Networks — a connectivity brand under Swanswater, run in the open as a live showcase of how we build and grow a business.</description><pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate><category>Launch</category></item><item><title>Swanswater Technologies is now Swanswater Technology Group (STG)</title><link>https://swanswater.com/insights/swanswater-technologies-now-stg/</link><guid isPermaLink="true">https://swanswater.com/insights/swanswater-technologies-now-stg/</guid><description>The business has formally evolved into two distinct, focused entities — each built to serve its clients properly.</description><pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate><category>Company News</category></item><item><title>Launch of our Digital Pack and Growth Diagnostic tool</title><link>https://swanswater.com/insights/digital-pack-growth-diagnostic-launch/</link><guid isPermaLink="true">https://swanswater.com/insights/digital-pack-growth-diagnostic-launch/</guid><description>Introducing the Swanswater Digital Pack and a new interactive Growth Diagnostic — built to help ambitious businesses see where they are today and what to focus on next.</description><pubDate>Sun, 01 Feb 2026 00:00:00 GMT</pubDate><category>News</category></item></channel></rss>